• Strategic marketing planning process applied to the greek professional sport clubs 

      Τερζούδης, Χρήστος (Πανεπιστήμιο Πελοποννήσου, 2011-03)
      ABSTRACT STRATEGIC MARKETING PLANNING PROCESS APPLIED TO THE GREEK PROFESSIONAL SPORT CLUBS Christos Terzoudis B.A Physical Education, Aristotle University of Thessalonica, 1999 M.Sc in Sport Management, Northumbria ...
    • Strategic Planning Process applied to the Greek professional sport clubs 

      Θεάκου, Έλενα (Πανεπιστήμιο Πελοποννήσου, 2016)
      The primary purposes of this study were: (1) to determine the extent to which the strategic planning process is being used in the Greek professional sport sector (football and basketball clubs), (2) to identify the key ...