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Strategic Planning Process applied to the Greek professional sport clubs
(Πανεπιστήμιο Πελοποννήσου, 2016)
The primary purposes of this study were: (1) to determine the extent to which the strategic planning process is being used in the Greek professional sport sector (football and basketball clubs), (2) to identify the key ...
Strategic marketing planning process applied to the greek professional sport clubs
(Πανεπιστήμιο Πελοποννήσου, 2011-03)
ABSTRACT STRATEGIC MARKETING PLANNING PROCESS APPLIED TO THE GREEK PROFESSIONAL SPORT CLUBS Christos Terzoudis B.A Physical Education, Aristotle University of Thessalonica, 1999 M.Sc in Sport Management, Northumbria ...