dc.contributor.advisor | Peña, Emilio Fernández | |
dc.contributor.author | Gusia, Dominik Raffael | |
dc.date.accessioned | 2022-07-05T08:44:09Z | |
dc.date.available | 2022-07-05T08:44:09Z | |
dc.date.issued | 2021-07-20 | |
dc.identifier.uri | https://amitos.library.uop.gr/xmlui/handle/123456789/6709 | |
dc.identifier.uri | http://dx.doi.org/10.26263/amitos-214 | |
dc.description.abstract | This study is carried out to examine and present the potential of Virtual reality as a tool for the Olympic movement and there especially for Olympic marketing, within its stakeholder network. The study is based on a mixed method approach. 58 people participated in a questionnaire developed for this thesis, containing quantitative, as well as qualitative questions. An expert interview was held, with the director of media of the Olympic Broadcasting Service. The findings were separated into topics and then analyzed with descriptive statistics, Pearson correlation and content analysis. Results showed that Virtual Reality can influence the Olympic movement, if approached in a holistic concept, in a positive way. It is recommended that the IOC or researchers further develop the holistic concept, with the purpose of minimizing data errors and maximizing the potential and benefits created through the use of Virtual reality. | el |
dc.format.extent | 92 | el |
dc.language.iso | en | el |
dc.publisher | Πανεπιστήμιο Πελοποννήσου | el |
dc.rights | Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/gr/ | * |
dc.subject | Virtual reality - Marketing | el |
dc.subject | Olympic movement | el |
dc.subject | Olympics - Marketing | el |
dc.subject | Εικονική πραγματικότητα - Μάρκετινγκ | el |
dc.subject | Ολυμπιακό κίνημα | el |
dc.subject | Ολυμπιακοί αγώνες - Μάρκετινγκ | el |
dc.title | VIRTUAL REALITY AS A TOOL FOR THE OLYMPIC MOVEMENT – AN ANALYSIS OF MARKETING OPPORTUNITIES, CHALLENGES AND ADDITIONAL BENEFITS | el |
dc.type | Μεταπτυχιακή διπλωματική εργασία | el |
dc.contributor.committee | Chappelet, Jean-Loup | |
dc.contributor.committee | Seguin, Benoit | |
dc.contributor.department | Τμήμα Οργάνωσης και Διαχείρισης Αθλητισμού | el |
dc.contributor.faculty | Σχολή Επιστημών Ανθρώπινης Κίνησης και Ποιότητας Ζωής | el |
dc.contributor.master | Ολυμπιακές Σπουδές, Ολυμπιακή Παιδεία, Οργάνωση και Διαχείριση Ολυμπιακών Εκδηλώσεων | el |
dc.subject.keyword | Virtual reality | el |
dc.subject.keyword | Olympic marketing | el |
dc.subject.keyword | Olympism | el |
dc.subject.keyword | Olympic movement | el |