Browsing by Advisor "Bennoit, Seguin"
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Dealing with ambush? Improving marketing strategies through NOC'S experience and consumer's perception (Πανεπιστήμιο Πελοποννήσου, 2014-02)Olympic Games represent one of the biggest association sport events in the world that offers ideal platform for different promotional activities. Close with the Olympic Games symbolize very valuable and desirable motion ...