Πλοήγηση ανά Συγγραφέα "Knight, Marsha-Gaye"
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Paralympic Brand and Sponsorship
Knight, Marsha-Gaye (Πανεπιστήμιο Πελοποννήσου, 2019)The purpose of this study is to gain a deeper understanding of the Paralympic brand in Canada and how the brand is leveraged by its sponsors and to increase the understanding of the Canadian Paralympic Committee (CPC) ...