Πλοήγηση ανά Λέξη-κλειδί "Olympic sponsorship"
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Sponsors brand awareness in the post Olympic environment: The case study of Athens 2004
(Πανεπιστήμιο Πελοποννήσου, 2012)The Olympic brand itself has a very strong intrinsic value and it communicates principles, feelings and emotions. Olympic sponsors extract the values that the Olympic brand stands for and given that the Olympic brands ...