Πλοήγηση ανά Λέξη-κλειδί "Sponsorship activation"
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SPORT SPONSORSHIP ACTIVATION FOR CUSTOMER ENGAGEMENT AND ITS IMPACT ON BRAND STRENGHT AND BRAND EQUITY THROUGH SOCIAL MEDIA
(Πανεπιστήμιο Πελοποννήσου, 2024-06)New technology has allowed business to discover new ways of managing what is, to them, the most profitable factor of production: their customers. Their management has become a major factor for them, creating the need for ...