• City Branding: The Case of Olympia 

      Αντωνοπούλου, Ροϊδούλα (Πανεπιστήμιο Πελοποννήσου, 2017-05)
    • The Branding of Ancient Olympia 

      Βικάτος, Δημήτριος-Σπυρίδων (Πανεπιστήμιο Πελοποννήσου, 2022-01)
      The subject of this Master Thesis is City Branding and especially in the case of Ancient Olympia, a tourist place, whose name and history are perfectly associated with one of the most famous Brand Name in the world, that ...
    • The Culture of Synergetic Branding: A Case Study on the affiliation between the Maltese Olympic Committee and its Stakeholders 

      Azzopardi Meli, Matthew (Πανεπιστήμιο Πελοποννήσου, 2012-08)
      Marketing is generally regarded as the tool which businesses require to help their brand be visible, recognized and distinguished from their competitors. Top-notch brands are determined according to their brand equity. ...