Πλοήγηση ανά Λέξη-κλειδί "Sponsorship acquisition"
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The selection process of sponsors and sponsees and the process of developing the sponsorship deal
(Πανεπιστήμιο Πελοποννήσου, 2010)Due to the increasing financial value of sport sponsorship, the selection of a sponsorship partner and the development of the sponsorship deal are crucial issues for sport sponsorship partners. This is a qualitative study ...