Browsing Μεταπτυχιακές Διπλωματικές Εργασίες by Advisor "Seguin, Benoit"
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Estonian youths´ attitudes and perceptions towards the Olympic brand and its relation with Olympic Education (Πανεπιστήμιο Πελοποννήσου, 2013-01)This study investigates Estonian youth´s attitudes and perceptions towards the Olympic brand and its relation with Olympic Education. Both, qualitative and quantitative studies were used to gather and analyze data. ...
Impact of branding on behaviour decision of customers in buying running shoes (in conditions of the Slovak Republic) (Πανεπιστήμιο Πελοποννήσου, 2013-01)The purpose of this study is to investigate factors that influence the Slovaks athletic footwear purchase. This research will aid in gaining insights in Slovakians consumer behaviour, motives behind purchase decision of ...
The Culture of Synergetic Branding: A Case Study on the affiliation between the Maltese Olympic Committee and its Stakeholders (Πανεπιστήμιο Πελοποννήσου, 2012-08)Marketing is generally regarded as the tool which businesses require to help their brand be visible, recognized and distinguished from their competitors. Top-notch brands are determined according to their brand equity. ...
What motivates Olympic volunteers? The impact of Olympic volunteering on social capital. The Case of the London 2012 Games Makers (Πανεπιστήμιο Πελοποννήσου, 2013-01)