Browsing Μεταπτυχιακές Διπλωματικές Εργασίες by Author "Pancic, Sanja Nadica"
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Dealing with ambush? Improving marketing strategies through NOC'S experience and consumer's perception
Pancic, Sanja Nadica (Πανεπιστήμιο Πελοποννήσου, 2014-02)Olympic Games represent one of the biggest association sport events in the world that offers ideal platform for different promotional activities. Close with the Olympic Games symbolize very valuable and desirable motion ...