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What is Olympism? A Critical Discourse Analysis
(Πανεπιστήμιο Πελοποννήσου, 2020)
This Master Thesis’ overall aim is to reveal meaning from discourse and discursive practices within the Olympic Movement and the life of its founder Pierre de Coubertin. As the starting point ontological and epistemological ...
THE SPONSORSHIP PROCESS AND CHALLENGES WITHIN A NATIONAL SPORT ORGANIZATION: THE CASE OF OMAN ATHLETICS ASSOCIATION
(Πανεπιστήμιο Πελοποννήσου, 2019)
The interest in sports started very late in Oman, when comparing it with countries worldwide. Its real start was in the 1970s. However, other countries which showed interest in sport in parallel time with Oman like ...
The Branding of Ancient Olympia
(Πανεπιστήμιο Πελοποννήσου, 2022-01)
The subject of this Master Thesis is City Branding and especially in the case of Ancient Olympia, a tourist place, whose name and history are perfectly associated with one of the most famous Brand Name in the world, that ...