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Estonian youths´ attitudes and perceptions towards the Olympic brand and its relation with Olympic Education
(Πανεπιστήμιο Πελοποννήσου, 2013-01)
This study investigates Estonian youth´s attitudes and perceptions towards the Olympic
brand and its relation with Olympic Education. Both, qualitative and quantitative studies
were used to gather and analyze data. ...
What motivates Olympic volunteers? The impact of Olympic volunteering on social capital. The Case of the London 2012 Games Makers
(Πανεπιστήμιο Πελοποννήσου, 2013-01)
The Culture of Synergetic Branding: A Case Study on the affiliation between the Maltese Olympic Committee and its Stakeholders
(Πανεπιστήμιο Πελοποννήσου, 2012-08)
Marketing is generally regarded as the tool which businesses require to help their brand be visible, recognized and distinguished from their competitors. Top-notch brands are determined according to their brand equity. ...
Impact of branding on behaviour decision of customers in buying running shoes (in conditions of the Slovak Republic)
(Πανεπιστήμιο Πελοποννήσου, 2013-01)
The purpose of this study is to investigate factors that influence the Slovaks athletic footwear purchase. This research will aid in gaining insights in Slovakians consumer behaviour, motives behind purchase decision of ...
Paralympic Brand and Sponsorship
(Πανεπιστήμιο Πελοποννήσου, 2019)
The purpose of this study is to gain a deeper understanding of the Paralympic brand in
Canada and how the brand is leveraged by its sponsors and to increase the understanding of
the Canadian Paralympic Committee (CPC) ...
LEBANESE PE UNDERGRADUATE’S ATTITUDES AND PERCEPTIONS TOWARDS THE OLYMPIC BRAND AND THE RELATION WITH OLYMPIC EDUCATION
(Πανεπιστήμιο Πελοποννήσου, 2021)
This study investigates Lebanese PE undergraduate’s attitudes and perceptions towards
the Olympic brand and its relation with Olympic Education. Qualitative study was used to gather
and analyze data. Stratified random ...