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The Culture of Synergetic Branding: A Case Study on the affiliation between the Maltese Olympic Committee and its Stakeholders
(Πανεπιστήμιο Πελοποννήσου, 2012-08)
Marketing is generally regarded as the tool which businesses require to help their brand be visible, recognized and distinguished from their competitors. Top-notch brands are determined according to their brand equity. ...
Impact of branding on behaviour decision of customers in buying running shoes (in conditions of the Slovak Republic)
(Πανεπιστήμιο Πελοποννήσου, 2013-01)
The purpose of this study is to investigate factors that influence the Slovaks athletic footwear purchase. This research will aid in gaining insights in Slovakians consumer behaviour, motives behind purchase decision of ...