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The Culture of Synergetic Branding: A Case Study on the affiliation between the Maltese Olympic Committee and its Stakeholders
(Πανεπιστήμιο Πελοποννήσου, 2012-08)
Marketing is generally regarded as the tool which businesses require to help their brand be visible, recognized and distinguished from their competitors. Top-notch brands are determined according to their brand equity. ...
City Branding: The Case of Olympia
(Πανεπιστήμιο Πελοποννήσου, 2017-05)