THE EXPERIENCE OF THE PRESS OPERATIONS TEAM IN A MULTISPORT EVENT: THE CASE OF “PATRAS 2019” MEDITERRANEAN BEACH GAMES
Μεταπτυχιακή διπλωματική εργασία
Συγγραφέας
Φλωρίου, Μαρία
Ημερομηνία
2021Επιβλέπων
Στρίγκας, ΑθανάσιοςΘεματική επικεφαλίδα
Social media and journalism ; Journalism case studies ; Mass media and sports - Case studies ; Sports - Management ; Μέσα κοινωνικής δικτύωσης και δημοσιογραφία ; Δημοσιογραφία - Περιπτωσιολογικές μελέτες ; Μέσα μαζικής ενημέρωσης και αθλητισμός ; Αθλητισμός - Διοίκηση και οργάνωσηΛέξεις κλειδιά
Press operations ; Management ; Multi Sport EventsΠερίληψη
Sports journalists are an essential element of any sport organization. In a sport event,
particularly in the case of a Multisport Event, journalists play a fundamental role as
with their work, they have the responsibility not only to entertain, but also to inform
people about what is happening within the world of sports. Previous work in the
literature (Billings & Hardin, 2015; Bradshaw & Minogue, 2020) show that, having a
strong Press Operations team inside the Organizing Committee, can have a positive
impact on the satisfaction level of the accredited journalists and therefore can
influence the media to present a positive image of the event to the public. The aim of
the current study is to examine how Press Operations team could be a strategic lever
for the successful outcome of the Multisport events. To this end, in this study, the case
of “Patras 2019” Mediterranean Beach Games will be examined.