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Estonian youths´ attitudes and perceptions towards the Olympic brand and its relation with Olympic Education
(Πανεπιστήμιο Πελοποννήσου, 2013-01)
This study investigates Estonian youth´s attitudes and perceptions towards the Olympic
brand and its relation with Olympic Education. Both, qualitative and quantitative studies
were used to gather and analyze data. ...
Sponsors brand awareness in the post Olympic environment: The case study of Athens 2004
(Πανεπιστήμιο Πελοποννήσου, 2012)
The Olympic brand itself has a very strong intrinsic value and it communicates
principles, feelings and emotions. Olympic sponsors extract the values that the Olympic
brand stands for and given that the Olympic brands ...
LEBANESE PE UNDERGRADUATE’S ATTITUDES AND PERCEPTIONS TOWARDS THE OLYMPIC BRAND AND THE RELATION WITH OLYMPIC EDUCATION
(Πανεπιστήμιο Πελοποννήσου, 2021)
This study investigates Lebanese PE undergraduate’s attitudes and perceptions towards
the Olympic brand and its relation with Olympic Education. Qualitative study was used to gather
and analyze data. Stratified random ...