Browsing Τμήμα Οργάνωσης και Διαχείρισης Αθλητισμού (Μ. Δ. Ε.) by Author "Gusia, Dominik Raffael"
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VIRTUAL REALITY AS A TOOL FOR THE OLYMPIC MOVEMENT – AN ANALYSIS OF MARKETING OPPORTUNITIES, CHALLENGES AND ADDITIONAL BENEFITS
Gusia, Dominik Raffael (Πανεπιστήμιο Πελοποννήσου, 2021-07-20)This study is carried out to examine and present the potential of Virtual reality as a tool for the Olympic movement and there especially for Olympic marketing, within its stakeholder network. The study is based on a mixed ...