Πλοήγηση Τμήμα Οργάνωσης και Διαχείρισης Αθλητισμού (Μ. Δ. Ε.) ανά Συγγραφέα "Σαρλή, Έλενα"
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The selection process of sponsors and sponsees and the process of developing the sponsorship deal
Σαρλή, Έλενα (Πανεπιστήμιο Πελοποννήσου, 2010)Due to the increasing financial value of sport sponsorship, the selection of a sponsorship partner and the development of the sponsorship deal are crucial issues for sport sponsorship partners. This is a qualitative study ...