The impact of the inclusion of skateboarding in the Olympic Games on the development of skateboarding programs—— the case of China

Abstract

The purpose of this study is to analyze the impact of the introduction of skateboarding to the Olympics Games on the development of skateboarding in The People’s Republic of China. This paper analyzes the relevant comments on skateboarding on Chinese social media before and after skateboarding's inclusion in the Olympics Games using web python, the theory of life cycle, and sentiment analysis theory, in order to investigate resultant changes in public awareness and emotions. The Olympics attracts worldwide attention. The result of this paper provide suggestions for the long-term development of skateboarding. In the study, first collected data about skateboarding discussion from Weibo using web python technology and analyzed the data using sentiment analysis theory to study the change of the public's emotional tendency towards skateboarding. Then, analyzed the discussion trends of skateboarding in Weibo using the theory of life cycle to understand the change of public sentiment after skateboarding joined the Olympic Games from the perspective of the public. The results show that after skateboarding was included in the Olympics Games, the public's attention and positive emotions towards skateboarding increased. At the same time, through the analysis of the life cycle theory, I observed different stage characteristics in the discussion of skateboarding on Weibo, which is of great significance for understanding the development trajectory of skateboarding. Based on the comprehensive analysis results, this paper proposes some suggestions, including strengthening the promotion of skateboarding on social media, promoting the popularization of skateboarding culture, and improving the infrastructure of skateboarding projects. These suggestions may contribute to further promoting the development of skateboarding and provide references for the development of similar projects.