Πλοήγηση Τμήμα Οργάνωσης και Διαχείρισης Αθλητισμού (Δ. Δ.) ανά Θέμα "Sports - Marketing"
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SPORT SPONSORSHIP ACTIVATION FOR CUSTOMER ENGAGEMENT AND ITS IMPACT ON BRAND STRENGHT AND BRAND EQUITY THROUGH SOCIAL MEDIA
(Πανεπιστήμιο Πελοποννήσου, 2024-06)New technology has allowed business to discover new ways of managing what is, to them, the most profitable factor of production: their customers. Their management has become a major factor for them, creating the need for ... -
Strategic marketing planning process applied to the greek professional sport clubs
(Πανεπιστήμιο Πελοποννήσου, 2011-03)ABSTRACT STRATEGIC MARKETING PLANNING PROCESS APPLIED TO THE GREEK PROFESSIONAL SPORT CLUBS Christos Terzoudis B.A Physical Education, Aristotle University of Thessalonica, 1999 M.Sc in Sport Management, Northumbria ...